Building a G.R.E.A.T. Company | What is T?

Components of a G.R.E.A.T. Company V

T: Teamwork and Transformation. Great companies are not groups of individual agents with everyone doing their own thing. Instead, they are focused places where collaboration and involvement are the currency. Employees know that customers experience the company as a whole and that any negative experience from anywhere in the company can sour the relationship. It takes a whole company to make a customer wildly loyal.

Transformation means that the company touches its employees in meaningful ways. People see themselves differently due to their relationship with the company. Employees are committed for having worked there, customers are loyal for having bought there, and owners are invested for having generated a company that makes a difference. Great companies do more than just provide a service and generate a product. There is clearly a much bigger game that molds, impacts, and transforms the lives that they touch.

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